Hiring a Chicago social media company can be a great choice for vamping your social media campaigns and improving your digital marketing strategies. However, you should only hire a social media company after you have heavily considered a few factors.

These factors help you learn exactly what you need from a Chicago social media company. Once you know what you need, you can better find the right company to get the job done. Here are the 4 most important factors to consider before hiring a Chicago social media company.

4 Factors to Consider

1. Social Media Agency vs Digital Marketing Agency

First and foremost, you should consider whether or not you need a social media agency or a digital marketing agency. Both agency types are incredibly helpful and come with their own benefits and drawbacks.

A social media agency specializes in social media marketing and efforts. This agency will provide the best advice tailored to social media campaigns. This agency falls short because it does not offer any other digital marketing help, such as on your website.

In contrast, a digital marketing agency focuses on all aspects of digital marketing, one of them being social media. This is great for those who are creating a whole new digital marketing campaign from scratch, but it does not offer specialized advice for its social media aspect.

2. Your Goals

You cannot hire any agency before knowing exactly what your goals are. Do you want more followers? Is your goal for social media to lead to more lead generation? Do you just want more interaction on your social media posts?

Know what your goals are so you can select an agency that knows how to make those goals happen. Simply saying that you need to improve your social media marketing is too vague and will not lead to the results you want.

3. Metrics of Success

The only way to know if your social media marketing campaign is working is to measure its success by reliable metrics. Here's a list of the most popular metrics for measuring social media campaign success:

• Social media reach
• Social media growth
• Social media engagement
• Website traffic
• Lead generation from social media

Select what metric of success you want based on your goals. For example, if your goal is to increase social media engagement, measure social media engagement's success, not a lead generation from social media.

4. Budget

Now, for the not so fun part of social media marketing. Unfortunately, hiring an agency will cost you money, but view it as an investment, not an expense. Go ahead and decide on a scope or budget so you can narrow out agencies either too cheap or too expensive for your company.

You don't want to go for an incredibly cheap agency. This means that their workers are not experts in the field. At the same time, you can find highly qualified professionals that do not cost you an arm or a leg.

Final Thoughts

Before hiring a Chicago social media company, you need to think about your goals heavily. If you don't do the planning beforehand, it will be more difficult to find an agency that fulfills your needs. Specifically, think about agency type, your goals, metrics for success, and budget before hiring any company.

IdeaSeat

Let IdeaSeat help make your social media goals a reality. We are a leading Chicago social media company that specializes in all things digital marketing. With a team of experts on our side, we can help you create and execute the best social media campaign so you can accomplish your goals. We are a group of Marketers, Designers, Developers and Dataheads who were brought together to create a one-of-a-kind Chicago marketing company.