Because of COVID-19, many companies need to refocus their attention on their online presence and digital marketing. This is especially true for companies in Chicago. Chicago is such a modern and thriving city that digital marketing is a must if you are to be found and succeed.
Even before the pandemic, surveys found that 59% of shoppers thought shopping on a mobile device is essential to them when deciding on a brand or retailer to buy from. Though it is still too early to give exact statistics for 2020, it is no surprise that it will probably go up much more by the end of the year.
If you want to know exactly how digital marketing can help you, read on. Below are the 4 most significant benefits that come from digital marketing. Although this is not a comprehensive list of digital marketing benefits, they are the most important.